Wonder Universe: A Children’s Museum

In Spring of 2018, the Children’s Museum of Blacksburg (CMB) announced plans to move locations in order to expand. They came to us for a complete rebrand - to include a completely new visual identity and new name - and environmental design of their new space.

Through extensive qualitative research, focus groups, design iterations, and cooperation with the CMB Executive Director and Board of Directors, we offered Wonder Universe: A Children’s Museum as the new name. With the name came a logo that balanced complex arrangement with simple shapes to create a totally unique mark unlike any other children's museums’ logos.

Part of the museum’s expansion was also to expand its audience to include ages birth to 11. We developed spaces for play and hands-on learning with this age range in mind, as well as designed exhibits for children with special needs and spaces designated for those three and under. Each exhibit highlights an important part of our community: agriculture, Virginia Tech, the scenery of the Blue Ridge Mountains, and more.

Joba Design